Changelog
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March 27, 2025
Enforce better governance with Data Standards
Data Standards helps you keep your data organized and understandable, by enforcing naming conventions and metadata requirements. Now, teams can easily spot non-compliant events in Lexicon and take action to maintain high data quality at scale.
March 25, 2025
Mirror Sync Mode for Redshift Warehouse Connectors
Mirror is a new mode on Warehouse Connectors that keeps Mixpanel in perfect sync with your warehouse. Any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often like purchases.
February 10, 2025
New features for enhanced B2B account analytics!
Two new features built for B2B account analysis are now available for customers with the Group Analytics add-on! You can now improve adoption and reduce churn risk by monitoring strategic accounts with out-of-the-box Account Profiles and activation metrics.
February 4, 2025
Introducing Autocapture from Mixpanel
Introducing Autocapture from Mixpanel! With just a single code snippet, you can now track common events without custom code, enabling you to get started with analytics in <2 minutes.
February 4, 2025
Our Growth plan just got 100x more generous
No more feature limits. Get 1M monthly events free on Mixpanel’s Growth plan. Because we're done being part of the unintuitive SaaS pricing doom loop.
January 31, 2025
Watch replays for any event — even backend events
Session Replays now work for all your data, not just client-side or front-end events. That means you can jump straight from reports to replays, even for events tracked via APIs, sent from your data warehouse, or sent from the server-side.
January 21, 2025
Mixpanel for Startups now provides over $150k in value
The revamped startup program offers eligible companies with complete access to Mixpanel's comprehensive analytics, free for their first year.
December 19, 2024
Pin Filters to Boards
You can now customize how filters appear on Boards with new settings. Pin a filter to a board for easy access or select the default filter values that should appear for all users.
December 2, 2024
Session Replay is now available on Free and Growth plans
Session Replay is now available on all of our latest plans! Customers can update to the latest Free and Growth plans to unlock free monthly replays.
November 14, 2024
Add verification tags to your data
Governors can now designate metrics, events, and formulas as Verified, adding a verified badge to these items across the platform. Highlighting vetted content can make it crystal clear for your team which metrics are trusted across the organization.
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